Times of Oman & Al Shabeeba Mobile Portal
Wednesday, April 16th, 2008The Times of Oman and Al Shabeeba newspapers launched their mobile phone portals yesterday, it is the first news mobile portal that we have in Oman.
I personally do not think that such mobile portals are as important these days because of RSS. I was already checking news headlines for months and months over my mobile phone via RSS. It is easier to track and to use – in theory at least, but in practice, the RSS feed of Times of Oman is very buggy, the same news item pop up twice every day, the first time is the right one when the news comes up, but the second time they just show up with dead links that do not lead anywhere. It is very annoying, but it works.
I has always been very much irritated by the Times of Oman RSS feed because they are partial. Many people think that partial RSS feeds are pointless. Because of the variety of RSS readers, there is a great chance that I will not be able to click on the read-link, and that is what happens when I am using my mobile reader. I understand that the Times of Oman wants people to visit their page so that they can put advertisements on them, but number 1, it is not working, and number 2, they can just put the advertisement in the freaking RSS feed itself!
Back to topic, I think that the web based portal of Times of Oman is not too bad, but I think that it is way too cluttered, people visit Times of Oman to check the news, not search for restaurants or check their horoscope. It takes forever to actually find and read a news item on this mobile portal.
I do not think that any of the graphics on the Times of Oman mobile portal are necessary whatsoever. I obviously KNOW that I am checking the wap portal for the newspaper, what matters is the Times of Oman brand, not the word MOBILE or the MOBILE LOGO. I also think that the HTML code is ineffective, there is no need for font tags on mobile phones, mobile phones do not usually have the same fonts as computers anyway.
I do not think that I will be visiting the Times of Oman wap portal anytime because I just do not visit websites anymore, I read RSS. I hate their partial fade, and obviously there won’t be an integration between it and the mobile portal. I think that the Times of Oman would offer its readers a better service if they simply made their RSS full and put advertisements on these.




