Oman New Brand Identity Unveiled
Monday, January 26th, 2009
Just saw the new brand identity of Oman on Sangeetha’s Digital Oman. It was launched this evening by the Oman Brand Management Unit (OBMU). The logo was designed by Landor – the same company that produced in the past the logos for Pepsi, Microsoft, FedEx, and many more.
I’m not really sure how feel about the new identity, I am not sure what I was expecting, but I didn’t see this coming. I was not “WOW”ed by it. I’m not used to seeing all these new Oman related logos that do not have any of the colours of the flag.
I think that a brand of a country is not only targeted at people outside the country, but also at people inside the country as it might be a tool used to alter our own perception of our country.
I’m outraged by the fact that there is no website for OBMU or the new brand identity. I was checking the websites of all the horrible Omani newspapers and couldn’t find a single picture of the logo until Sangeetha posted about it.
What do you guys think of the new logo?
