Blue Chi’s

It has no ‘instant meaning’ - the ‘ Logo ‘ will need explanation in detail to each person who sees it.
Arabic without the ‘dots & dashes’ depicting maritime glory of Oman - the majestic 'mountains' of Oman - the rich 'marine life' of Oman- Omani 'frankincense'. Haven’t the brandors forgotten something – the Omani People who frankly are the real ‘Essence of Oman’ (to coin a past branding). Irrespective of any ‘meaning’ it’s a Logo to be consumed in an instant by the person on the street, as they walk past and connected around the world with – Oman
Marine colours in a country of Browns and Greens .
4 Colour Printing each time costs money and cannot be accurately replicated on all media and surfaces
No use of the National Colours – towns were flooded with Red for the Football – not Marine Colours .
For me the best Logo for any business in Oman, to date, is Bank Muscat , simple, unmistakably Bank Muscat and so easy to reproduce – the Khanjar is referred to and in the key National Colour – and done, I believe ‘in-house’ by an Omani agency – sharp and to the point.

Oh! And since Landor did the branding – I expect they chose a similar typeface for the work they did on OmanOil – the English – all lower case

what the hell is that............................ I dont get it.................. any bozo of the street can scribble like that.....

I did notice the choice of colours similarity to OmanOil and now the font style (Tks Oman). Having undergone the rebranding excercise for eOman with landor, I can see how the inputs are customised.

I do find the logo very artistic but only time will tell how people relate it to the country of Reds and Greens! As the PR says 'it is a Challenge to change the image'.

This looks like the word "Turtles" in Arabic. That was my first impression when I saw it in the newspaper. I did not at all relate it Oman until I read this post.