Just saw the new brand identity of Oman on Sangeetha’s Digital Oman. It was launched this evening by the Oman Brand Management Unit (OBMU). The logo was designed by Landor – the same company that produced in the past the logos for Pepsi, Microsoft, FedEx, and many more.
I’m not really sure how feel about the new identity, I am not sure what I was expecting, but I didn’t see this coming. I was not “WOW”ed by it. I’m not used to seeing all these new Oman related logos that do not have any of the colours of the flag.
I think that a brand of a country is not only targeted at people outside the country, but also at people inside the country as it might be a tool used to alter our own perception of our country.
I’m outraged by the fact that there is no website for OBMU or the new brand identity. I was checking the websites of all the horrible Omani newspapers and couldn’t find a single picture of the logo until Sangeetha posted about it.
What do you guys think of the new logo?