This is what happens when your links are broken
As some of you might remember, I moved my blog to WordPress exactly one month ago. It was previously hosted by blogger on blogspot.com. When I moved the blog to my own server on WordPress all my link were broken as all the posts had new URLs. So it was normal for my traffic to drop because all the inks to specific posts no longer worked and because the pagerank for all the pages restarted to zero I lost the majority of search engine driven traffic. The daily traffic to my blog is now less than half what it used to be when I was on blogspot.
This is usually not a big deal because Google will eventually index the blog all over again and people will be able to find it on Google, but for some reason, when searching for stuff I wrote before I moved the blog Google still shows up blogspot.com links and does not seem to recognize that the content can also be found on this blog. Google usually punishes those who publish ‘duplicate content’ as they are usually spam websites and does not show them on search results.
I’m surely that if I was in fact penalized, it must’ve been because of blogspot’s horrible caching. My new content shows up, but my old does not.
The solution to this sort of problem is to generate links to the old content, so that (1) Google knows they exist, and (2) the pagerank of these pages increase and they will have higher chances of showing up high on the search results.
It is pretty hard to get other people to link to your old content, so the easiest way for you to do this is to link to your content yourself. There is a higher opportunity to get higher ranking by receiving external links, but internal links actually also count, and they can have a significant impact if your website already has a high pagerank.
