These are regulated by the Office of Fair Trading in the UK. The law has recently changed by the passing of the Enterprise Act 2002 and this means that almost none of the books will have anything helpful regarding this topic.
The OFT has various functions and duties by means of the Fair Trading Act 1973 which manly involve the reviewing the market for unfair practices, educating consumers, initiating investigations that can lead toe the banning of unfair consumer trade practices, and the power to act against persistant offenders, and the encouragement of self-regulation and codes of practice (there are other functions for the OFT, but these are the ones that involve UTPs.
Regarding the promotion of trade codes of practice, the the EA 2002 introduced a new scheme for the ‘approval of codes’, it features a two stage process that three industries managed to statisfy to date.
The powers of the OFT were recently enhanced by the Enterprise Act 2002, and it, along with other enforcing bodies, has the power to make Stop Now Orders which are court orders similar to injunctions telling businesses practicing UTPs harming an interest of a consumer group to stop that certain UTP. A failure to comply with the SNO would constitute a contempt of court that could incur and unlimited fine and/or imprisonment.
Previous to this the DG of the OFT had the power to make written assurances, that a breach of could lead to the DG to request a court order or a binding assurance, that a breach of could lead to a contempt of court.
The new act also introduced the Super Complaint feature, which is basically a fast-track compaint made to the OFT or any other enforcing body by a consumer group regarding a market failure or some feature that appears to be significantly harming the intersets of consumers.
The OFT also has been given the power to take action against businesses within the EEC that infringe certain European based consumer protection legistaltion. Upon a breach the OFT can approach a community enforcer in that member state or even initiate an action against the infringer in that member state.
The Draft Directive on Unfair B2C practices will also harmonise the UTP regulations across Europe and introduces new definitions and concepts to UTPs.
Most of the info regarding this topic are to be found on the OFT website, it is required to know about the approved codes of practice and other recent super complaints to be able to successfuly answer an exam question regarding this topic. General info regarding the advantages and disadvantages of codes of practice is also relevant.